Zoe Lilly works with Xpiderz, where she spends most of her time building conversational AI for customer service — the kind that actually understands what a customer is asking instead of just spitting out generic replies. She's always been interested in how AI can make support feel less robotic and more like talking to someone who gets it. Zoe enjoys the back-and-forth of figuring out what a business actually needs versus what sounds good on paper, and turning that into something that works in the real world.